Pinterest reaches 14 million UK users each month — with 72% reporting a purchase they discovered on the platform. Trajekt converts your catalogue to Pinterest's CSV format with correct item_group_id handling, Google taxonomy mapping, and daily refresh.
✓ 14M UK Pinterest users monthly✓ Daily auto-refresh✓ Google taxonomy mapping included✓ Vertical 2:3 image selection
14M
monthly active Pinterest users in the UK
72%
of Pinterest users have bought something they discovered on the platform
2:3
recommended image ratio — vertical images outperform square on Pinterest
500
characters — maximum Pinterest product title length
Features
Pinterest Product Feed — what Trajekt does for you
🖼️
Vertical image selection
Pinterest favours 2:3 (1000x1500px) vertical images. Trajekt rules can select the correct image orientation from your product image arrays.
📂
Google taxonomy mapping
Pinterest uses Google's Product Taxonomy. Trajekt maps your product types to the correct taxonomy IDs for better Shopping tab discovery.
🔗
UTM tracking
Trajekt adds Pinterest UTM parameters to your product URLs for accurate traffic attribution in your analytics.
🏷️
Variant structure
Each variant must be a separate row with shared item_group_id. Trajekt handles Pinterest's specific variant structure requirements correctly.
💰
Sale prices
Pinterest displays sale prices prominently on Product Pins. Trajekt includes correctly formatted sale_price with GBP currency code.
🔄
Daily fetch URL
Pinterest fetches your Trajekt feed URL daily — keeping Product Pins current without manual uploads.
Pinterest Shopping feed format reference
Format: CSV. Key fields Trajekt generates from your Shopify or WooCommerce product data.
Field
Example value
Notes
id
shopify_12345_67890
Unique variant ID
title
Barbour Beaufort Jacket - Navy - UK 12
Full title with key attributes
description
Heavyweight waxed cotton jacket.
Plain text
availability
in stock
in stock / out of stock / preorder
condition
new
new / used / refurbished
price
279.00 GBP
VAT-inclusive with currency
link
https://example.com/products/barbour-beaufort
Product URL
image_link
https://cdn.example.com/barbour-beaufort.jpg
2:3 ratio ideal for Pinterest
additional_image_link
https://cdn.example.com/barbour-lifestyle.jpg
Lifestyle images strongly recommended
google_product_category
5697
Google taxonomy ID (Pinterest accepts same IDs)
FAQ
Frequently asked questions
A Pinterest Catalogue is a product data feed enabling your products to appear as shoppable Product Pins across Pinterest — search results, home feed, related Pins, and the Shopping tab. Each product becomes a Product Pin with real-time pricing, availability, and a link to your product page.
Pinterest accepts CSV, TSV, and XML. TSV is most common. Files must be UTF-8 encoded. Pinterest Business Hub also supports Google Sheets for smaller catalogues.
Required: id, title, description, link, image_link, price, and availability. Strongly recommended: google_product_category, item_group_id, additional_image_link, sale_price, brand, color, size, and condition.
Images are critical on Pinterest. Recommended ratio: 2:3 (1000x1500px). Minimum: 100x100px (too small for performance). Use clean product photography. Vertical images take more screen space in the feed.
Pinterest uses Google's Product Taxonomy for categorisation — the same as Google Shopping. Accurate categorisation improves discovery in Pinterest's Shopping tab and category browsing. Trajekt includes rules to map your product types to correct Google taxonomy IDs.
Each colour and size variant must be a separate row with unique id but shared item_group_id. Pinterest groups variants into a single Product Pin showing options. Include color and size for each variant row.
Yes. Pinterest Shopping and Catalogue functionality is fully available for UK merchants. You need a verified Pinterest Business Account with a claimed website. Shopping Ads are available in the UK.
Pinterest processes catalogue updates daily. Provide a hosted feed URL for automatic fetching. Trajekt generates your Pinterest CSV daily and provides a stable fetch URL for Pinterest Business Hub.
checkout_link is a separate URL for tracked checkout. It differentiates Pinterest-referred purchases in analytics. Trajekt can add UTM parameters to product URLs for Pinterest traffic attribution.
You need a Pinterest business account and verified website. You don't need a native Pinterest Shop. The catalogue feeds directly into Shopping Ads campaigns.
High-quality product images, clean backgrounds, no promotional overlays. Vertical 2:3 (1000x1500px) for best performance. Include multiple angles via additional_image_link.