What format does Instagram Shopping use for product feeds?

Instagram Shopping uses a Meta product catalogue (same format as Facebook) — CSV with standard ecommerce fields. Trajekt generates this format automatically from your Shopify, WooCommerce, Magento, or BigCommerce store — with daily automated updates and no manual uploads.

How often should I update my Instagram Shopping product feed?

Daily updates are recommended for Instagram Shopping. This ensures prices, availability, and new products are kept current. Trajekt automates this on a daily or twice-daily schedule.

Does Trajekt support this channel alongside others?

Yes. Trajekt generates feeds for Instagram Shopping and 11+ other channels from the same store connection. One connect, all channels updated automatically.

📸 Instagram Shopping

Tag your products in posts, Reels, and Stories — automatically

Instagram Shopping lets you tag products in posts, Reels, Stories, and Live — turning content into a shoppable storefront. The same Meta Commerce Manager catalogue powers both Facebook and Instagram Shopping. Trajekt keeps it updated daily.

Start free → See FAQ

✓ 2B monthly active users✓ Same feed as Facebook Shop✓ Stories, Reels & Lives supported✓ Daily auto-refresh

Instagram Shopping Feed — what Trajekt does for you

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One catalogue, both platforms

Your Meta Commerce Manager catalogue automatically populates both Facebook Shop and Instagram Shop. One Trajekt feed keeps both updated.

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Product tagging

All fields needed for product tagging in posts, stories, and Reels — image_link, price, availability — are included and validated.

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Reels & Stories

Instagram Shopping Ads in Reels and Stories use your catalogue. Trajekt includes high-quality square and vertical images.

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Discovery surface

Products in posts appear in Instagram's Shopping explore tab. Correct google_product_category improves discovery placement.

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Checkout ready

Trajekt prepares your feed with all checkout-required fields so you're ready when Instagram Checkout expands in the UK.

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Daily updates

Price changes, new arrivals, and stock updates reflected in your Instagram Shop daily.

Instagram Shopping feed format reference

Format: Same Meta catalogue CSV as Facebook Shopping. Key fields Trajekt generates from your Shopify or WooCommerce product data.

Field	Example value	Notes
id	shopify_12345_67890	Unique variant ID — same as Facebook catalogue
title	Barbour Beaufort Jacket - Navy - XL	Full title
description	Heavyweight waxed cotton jacket.	Plain text, no HTML
availability	in stock	in stock / out of stock
price	279.00 GBP	VAT-inclusive with currency code
link	https://example.com/products/barbour-beaufort	Product URL
image_link	https://cdn.example.com/barbour-beaufort-square.jpg	Square or vertical images perform better on Instagram
additional_image_link	https://cdn.example.com/barbour-lifestyle.jpg	Lifestyle images for Instagram placement

Frequently asked questions

Instagram Shopping lets businesses tag products from their Instagram Shop in feed posts, Stories, Reels, and Live. When a user taps a tag, they see product details and can click through to buy. Instagram Shopping uses a Meta Commerce Manager catalogue — the same one used for Facebook Shopping.

No. Instagram and Facebook Shopping both use the same Meta Commerce Manager product catalogue. If you have a Meta catalogue set up with Trajekt for Facebook, your products are automatically available for Instagram product tagging and Shopping Ads.

You need: a business Instagram account, Meta commerce policy compliance, a connected Facebook Page, a Commerce Manager catalogue, and a verified website. Products must be physical goods available for purchase.

Square images (1:1, minimum 500x500px) work for feed posts. Vertical 9:16 for Stories and Reels. Recommended: 1080x1080px square. Trajekt selects appropriate images from your product image arrays.

Instagram Checkout allows users to purchase without leaving Instagram. Currently available in the US and expanding to the UK. Trajekt prepares your feed with all checkout-required fields so you can activate immediately when it becomes available.

After setting up Instagram Shop, compose a post and tap the product tag icon. Search for the product by name and add the tag. Up to 5 products per post or 20 in a carousel. Requires an approved Instagram Shop.

Prohibited: alcohol (unless approved), tobacco, weapons, drugs, adult content, live animals, unsafe supplements, counterfeit goods, and gambling products. Ensure your catalogue excludes non-compliant products.

Set up Meta Business Suite, create a Commerce Manager catalogue, connect your Instagram business account, and apply for Instagram Shopping access. Trajekt generates the correctly formatted catalogue feed and updates it daily.

Shopping Ads are paid promotions using your catalogue to serve personalised product ads in feed, Stories, Reels, and Explore. Dynamic product ads retarget users who visited your website with the exact products they viewed.

Approval typically takes 1-5 business days. Meta reviews your business, website, catalogue, and commerce policy compliance. A complete, accurate catalogue speeds up review.

Yes — fashion is one of the strongest Instagram Shopping categories. Include size, color, gender, and age_group for apparel. These enable filtering in Instagram Shop and improve discovery.