Google AI Mode is changing how products appear in search. AI Overviews now surface product recommendations directly in search results — powered by the same Google Merchant Center feed as standard Shopping ads. The quality of your product data has never mattered more.
✓ Same feed as Google Shopping✓ AI Overviews compatible✓ Structured data matters more✓ No separate submission needed
25%
of UK Google searches now return AI Overview results
3×
more likely to click AI-recommended products with complete feed data
Same
Google Merchant Center feed powers both Shopping ads and AI Mode
Schema
structured data on product pages boosts AI Overview inclusion
Features
Google AI Mode Feed
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AI Overviews integration
Google's AI Overviews pull product data from Merchant Center. Your existing Trajekt Google Shopping feed already powers AI Mode product recommendations.
📝
AI-optimised titles
AI Mode evaluates title quality differently from standard Shopping — factual, descriptive titles with key attributes outperform keyword-stuffed ones in AI results.
🏷️
Complete attributes
AI Mode weights attribute completeness heavily. GTINs, brand, colour, size, material — the more complete your feed, the more accurately AI can match products to queries.
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Structured product schema
On-page Product schema markup on your product pages reinforces your Merchant Center feed data. Trajekt's AI Rules can optimise feed descriptions to match your schema markup.
💰
Price accuracy
AI Mode surfaces prices from your Merchant Center feed. Price consistency between feed, website, and schema markup is critical for AI Overview inclusion.
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Daily updates
AI Mode prioritises current, accurate product data. Daily feed updates from Trajekt keep your products eligible for AI recommendation inclusion.
FAQ
Frequently asked questions
Google AI Mode is Google's evolved search experience that uses AI (Gemini) to generate comprehensive answers to queries, including product recommendations. It appears as AI Overviews at the top of search results. For shopping queries, AI Mode can surface product recommendations with prices, ratings, and links — powered by Google Merchant Center data.
No. Google AI Mode product recommendations are powered by the same Google Merchant Center product feed as standard Google Shopping ads. If you're already running Google Shopping via Trajekt, your products are already eligible for AI Mode inclusion. There is no separate AI Mode feed submission.
Google AI Mode evaluates: Merchant Center feed completeness and data quality, product relevance to the query (title and attribute matching), pricing competitiveness, product reviews and ratings, store quality signals, and on-page structured data. A well-optimised feed with complete attributes significantly increases AI Mode inclusion chances.
Key fields for AI Mode: descriptive title with key attributes, detailed description without keyword stuffing, accurate GTINs, complete colour/size/material attributes, google_product_category accuracy, current pricing, high-quality images, and in-stock availability. The AI evaluates semantic relevance rather than just keyword matching.
Your approach should evolve slightly. Standard Shopping optimisation focuses on title keywords for query matching. AI Mode additionally evaluates description quality, attribute completeness, and semantic relevance. Trajekt's AI Rules can generate AI-optimised descriptions that perform well in both standard Shopping and AI Mode.
On-page Product schema markup (JSON-LD on your product pages) reinforces your Merchant Center feed data in Google's understanding of your products. Consistent data between your feed and page schema improves AI Mode eligibility. Trajekt's feed descriptions can be calibrated to align with your Product schema markup.
Google AI Mode surfaces prices directly from your Merchant Center feed. Prices must match exactly between your feed and website — price inconsistencies cause AI Mode exclusion (same requirement as standard Shopping ads). Daily feed updates via Trajekt keep prices aligned.
Queries like "best running shoes under £100", "waterproof jacket for women UK", or "compare noise cancelling headphones" trigger product recommendation AI Overviews. These are typically informational shopping queries, not transactional queries. Products with complete, descriptive data are better matched to these conversational queries.
Google AI Mode is rolling out globally including the UK. AI Overviews with product recommendations have been appearing in UK Google searches since 2024 and are expanding. UK merchants should ensure their Merchant Center feeds are optimised now as AI Mode becomes more prevalent.
Both show AI-generated answers with product recommendations. Google AI Mode uses Merchant Center data for UK merchants. Perplexity uses its own merchant programme (accepting Google format feeds). Google AI Mode reaches far more UK searchers due to Google's dominant market share. Both are worth optimising for simultaneously.
As AI Overviews appear above paid Shopping ads for some queries, ad impression share may decrease. However, AI Mode also surfaces more product content in search, potentially increasing total impressions. Focus on feed quality to perform well in both paid Shopping ads and organic AI recommendations.
Optimise your product feed for Google AI Mode today
Trajekt generates your Google Shopping feed with AI-optimised descriptions and complete attributes — powering both standard Shopping ads and AI Overview recommendations.