Feedoptimise handles the core feed management workflow. Trajekt adds ChatGPT Shopping support, AI enrichment, a permanent free plan, and GBP pricing — all things Feedoptimise doesn’t offer.
Editorial note: Competitor information on this page is based on publicly available documentation, pricing pages, and feature listings as of July 2026. Competitor products change frequently — always verify current capabilities and pricing directly with the vendor before making a purchase decision. Trajekt is not affiliated with any competitor listed on this page. All trademarks belong to their respective owners.
Feature
Trajekt
Feedoptimise
Starting price
£0/mo free
~€27/mo
Pricing currency
GBP 💰
EUR
Per-feed pricing
✗ Flat plan
Yes (adds up)
ChatGPT Shopping JSONL
✓
✗
AI description enrichment
✓
✗
Google Shopping
✓
✓
Meta / Facebook
✓
✓
Shopify GraphQL (metafields)
✓
✗
Google & Meta Vehicle Ads
✓
✗
Permanent free plan
✓
✗
UK-built, UK-timezone support
✓
✗
Where Trajekt goes further
Feedoptimise handles standard feed management well. The gaps become apparent when you need:
🤖
ChatGPT Shopping — Feedoptimise doesn’t support OpenAI’s JSONL format. With 50M daily ChatGPT shopping queries and UK rollout in progress, this is the most important new channel most tools aren’t ready for.
✨
AI enrichment — Trajekt uses Claude to rewrite descriptions at scale — factual, specification-led copy that performs in both traditional Shopping and AI commerce channels. Not available in Feedoptimise.
💰
GBP pricing, no per-feed costs — Feedoptimise’s retainer-plus-per-feed model means costs scale with your channel count. Trajekt’s flat plans in GBP include all channels at each tier.
Frequently asked questions
Feedoptimise is a product feed management platform that supports Google Shopping, Facebook, Criteo, and other channels. It offers a Shopify app for feed export and a web dashboard for feed rule management. Pricing starts from approximately €27/month on their Lite plan (retainer plus per-feed pricing), scaling by item count and feed volume.
The main differences: Trajekt supports ChatGPT Shopping; Trajekt is priced in GBP with a permanent free plan (Feedoptimise prices in EUR from €27/month with per-feed charges); Trajekt has AI description enrichment with Claude; and Trajekt's Shopify connection uses the Admin GraphQL API for deeper data access including metafields.
Trajekt's Growth plan at £49/month covers up to 25,000 products and 3 stores with all channels included. Feedoptimise's per-feed pricing model means costs can add up as you add channels. For UK merchants, Trajekt's GBP pricing also avoids currency conversion uncertainty.
As of July 2026, we could not find ChatGPT Shopping (JSONL/SFTP) listed in Feedoptimise's supported channel documentation. Trajekt is purpose-built for the ChatGPT JSONL spec with correct variant_dict handling, clean description output, and automated SFTP delivery.
Yes. Trajekt connects directly to your store via API and rebuilds your feeds from your live product data. You don't need to migrate any feed configuration — Trajekt sets up fresh rules from scratch. You can run both in parallel while you test.
Trajekt doesn't use the Shopify App Store — it connects via direct Admin API credentials. This means no Shopify app fees, no partner account requirements, and access to deeper Shopify data (including metafields) than the App Store integration method allows.
The Feedoptimise alternative with ChatGPT Shopping
GBP pricing, free plan, all channels included. No per-feed charges.