Get your products listed on the UK's leading price comparison engine
Kelkoo is one of the UK's largest price comparison and shopping discovery platforms, reaching millions of UK price-conscious shoppers every month. A correctly formatted product feed gets your products visible to buyers actively comparing prices. Trajekt generates Kelkoo's XML format automatically.
✓ Kelkoo UK & Europe✓ XML format generated✓ Daily price updates✓ Price-conscious UK buyers
40M+
monthly visitors across Kelkoo's European shopping network
90%
of Kelkoo users are in active purchase decision mode
CPC
cost-per-click model — only pay when shoppers click your listings
15
European markets available through Kelkoo's network
Features
Kelkoo Shopping Feed
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Kelkoo XML format
Trajekt generates Kelkoo's required XML feed format with correct field names: EAN, product name, category, description, image URL, product URL, and price.
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Price accuracy
Kelkoo is a price comparison engine — price accuracy is critical. Trajekt pulls your live prices and updates the Kelkoo feed daily to keep listings competitive.
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Category mapping
Kelkoo has its own category taxonomy. Trajekt maps your product categories to the correct Kelkoo department and subcategory structure.
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EAN matching
Kelkoo matches products via EAN barcode across its comparison engine. Trajekt maps your product barcodes to the EAN field for accurate comparison listings.
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European expansion
Kelkoo operates in 15 European markets. From one Trajekt connection, generate country-specific Kelkoo feeds for different European markets with localised pricing.
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Daily refresh
Price changes and stock updates pushed to Kelkoo daily — ensuring your listings show current, accurate prices in the comparison engine.
FAQ
Frequently asked questions
Kelkoo is a European price comparison shopping engine founded in France and operating in 15 European markets including the UK. It aggregates product listings from retailers and presents them to shoppers comparing prices. Unlike Google Shopping, Kelkoo specialises exclusively in price comparison and is particularly strong in the UK, France, Germany, and Scandinavia.
Kelkoo uses a CPC (cost per click) model — merchants pay when a shopper clicks their listing to visit the product page. You upload your product feed to Kelkoo's merchant centre, set your CPC bids per category, and your products appear in comparison results. Kelkoo also distributes listings to partner sites across its network.
Kelkoo uses an XML feed format. Required fields include EAN (barcode), product name, description, category, brand, price, currency, availability, image URL, and product URL. The field names and structure differ from Google Shopping XML.
Google Shopping uses auction-based CPCs and appears in Google Search results. Kelkoo is a dedicated price comparison site where shoppers go specifically to compare prices. Kelkoo typically reaches more price-sensitive buyers who are further along in the purchase decision. Both charge CPC, but Kelkoo's inventory is typically cheaper than Google Shopping for the same categories.
Yes. EAN (European Article Number) barcodes are important for Kelkoo's product matching — allowing Kelkoo to compare the same product across multiple retailers. Include accurate EANs in your Trajekt feed for Kelkoo to maximise your listing's visibility in comparison results.
Categories with strong price comparison activity on Kelkoo in the UK include: consumer electronics, household appliances, computers and peripherals, photography equipment, and sports equipment. Fashion and accessories also perform well. Luxury and premium brands may see less benefit as price comparison is less relevant for brand-exclusive products.
Register at kelkoo.co.uk/merchants. Kelkoo reviews merchant applications for quality and compliance. Once approved, you upload your product feed and set CPC bids by category. A dedicated Kelkoo account manager typically assists with onboarding.
Yes. Kelkoo operates in 15 European markets: UK, France, Germany, Italy, Spain, Netherlands, Belgium, Sweden, Norway, Denmark, Finland, Austria, Switzerland, Poland, and Portugal. From one Trajekt connection, you can generate country-specific Kelkoo feeds with localised pricing and currency.
Daily updates are strongly recommended. Kelkoo is a price comparison engine — an out-of-date price that differs from your website causes shoppers to bounce immediately, damaging your Kelkoo quality score and costing you CPC spend without converting.
CPC bids vary significantly by category. Electronics: 10-40p per click. Fashion: 15-50p. Sports: 15-40p. Home & garden: 10-30p. Start with Kelkoo's recommended bids for your category and optimise based on conversion rate. Monitor cost per acquisition and adjust bids accordingly.
Kelkoo primarily operates on a paid CPC model. However, Kelkoo occasionally offers introductory free credits for new merchants. Check kelkoo.co.uk for current promotions.